Vanguard Robo-advisor redesign
My goal in redesigning Vanguard’s Robo-Advisor dashboard is removing unnecessary clutter and giving users the most important information, clearly and instantaneously. My purpose in streamlining this dashboard and focusing more on financial transparency and explanation is to immediately rid users of any doubt in Vanguard’s product. As I found in listening session and usability tests, potential users care about transparency and security when it comes to the funds they are investing.
Find a detailed breakdown of my redesign process here: Vanguard robo-advisor redesign
New York Post social media redesign concept
I noticed the Post uses a lot of static posts on Instagram. In my past work and from discussing with colleagues, carousels usually outperform static posts in engagement. So, I did a quick carousel design activity. Keeping with brand, I decided to omit the exact dish he ordered and kept the slides down to a minimum (pictures, context, quote and short link) to maximize interest. Organizations I have worked for have had branded short links to include in posts. Something to think about working with IT or site managers to create custom short links. In this case, I wrote a punny short link… another way NYP can explore their witty, punchy brand of humor.
Taco restaurant website design
Tasked with designing a website for a taco restaurant with “beach bum, surfing” vibes, I played a key role in the overall style and layout of the website. However, my specific role was handling the logo designs and interactivity of the website. To highlight the theme of the restaurant I created a text logo that looks like it has been sun/sand blasted and a taco sun rising over the ocean. To track your order progress from placement to ready for pickup, I created the rising waves/surfer motion graphic as a fun, chill way to show the progression of time.
Logos
