{"id":555,"date":"2024-05-09T16:37:32","date_gmt":"2024-05-09T16:37:32","guid":{"rendered":"https:\/\/jaredlarson.us\/?p=555"},"modified":"2024-07-17T03:46:34","modified_gmt":"2024-07-17T03:46:34","slug":"vanguard-robo-advisor-redesign","status":"publish","type":"post","link":"https:\/\/jaredlarson.us\/index.php\/2024\/05\/09\/vanguard-robo-advisor-redesign\/","title":{"rendered":"Vanguard Robo-Advisor Redesign"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-shark-color has-text-color has-link-color wp-elements-1e4907c58e2f5890a8ca9c501d910fd3\">In this video, I provide commentary on this page and my process in redesigning the Vanguard Robo-Advisor.<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Larson_Final_UX\" width=\"819\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/0Thjr_aUP00?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-shark-color has-alpha-channel-opacity has-shark-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>My goal in redesigning Vanguard&#8217;s Robo-Advisor dashboard is removing unnecessary clutter and giving users the most important information, clearly and instantaneously. My purpose in streamlining this dashboard and focusing more on financial transparency and explanation is to immediately rid users of any doubt in Vanguard&#8217;s product. As we found in listening session and usability tests, potential users care about transparency and security when it comes to the funds they are investing. <\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-shark-color has-alpha-channel-opacity has-shark-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-shark-color has-text-color has-link-color wp-elements-33f3d0660d60144ca0131fd4e8b8e4a3\">Usability Testing Highlights<\/h2>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-left has-shark-color has-text-color has-link-color wp-elements-766f40474a7cef67eecdbce666fd158a\">5 out of 6 tested users felt Vanguard&#8217;s design was aesthetically pleasing. <\/h5>\n\n\n\n<h5 class=\"wp-block-heading has-shark-color has-text-color has-link-color wp-elements-92a483e6e0616509b48721316a7728f9\">5 out of 6 tested users felt Vanguard&#8217;s design was easy to navigate. <\/h5>\n\n\n\n<h5 class=\"wp-block-heading has-shark-color has-text-color has-link-color wp-elements-f19d9260e7edcfb976434630191716e6\">Of tested users with poor financial literacy, visuals were cited as helpful while text overload was confusing. <\/h5>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>I feel like the information is broken up and not segmented well, it doesn&#8217;t feel like a cohesive page which made it difficult for me to understand.<\/em><\/strong><\/p>\n<cite>20F<\/cite><\/blockquote>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-e6e13719a88ab1aa8a3e6faae44b701a\" style=\"color:#e03c00\">Catastrophic problem &#8230; understanding the Hurricane Chart<\/h3>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"900\" style=\"aspect-ratio: 1440 \/ 900;\" width=\"1440\" controls src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson-usability-test.mov\"><\/video><\/figure>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-shark-color has-alpha-channel-opacity has-shark-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-shark-color has-text-color has-link-color wp-elements-2e7a912dfa7cf100e27ab2e407ecff09\">Audience Analysis<\/h2>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Demographic<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Description<\/strong><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Age<\/td><td class=\"has-text-align-left\" data-align=\"left\">25-40<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Income<\/td><td class=\"has-text-align-left\" data-align=\"left\">Middle-class or higher. People with stable income seeking to grow their wealth<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Education<\/td><td class=\"has-text-align-left\" data-align=\"left\">Typically, a bachelor&#8217;s degree or higher<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Occupation<\/td><td class=\"has-text-align-left\" data-align=\"left\">Entry-level professional, student, recent graduate<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Investment Goals <\/td><td class=\"has-text-align-left\" data-align=\"left\">Save for major payments (i.e., cars, a home, etc.) and save for retirement<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Financial Literacy<\/td><td class=\"has-text-align-left\" data-align=\"left\">Limited <\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Values<\/td><td class=\"has-text-align-left\" data-align=\"left\">Security, low to moderate risk investing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-shark-color has-alpha-channel-opacity has-shark-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-shark-color has-text-color has-link-color wp-elements-5890b028956790f4bb45917c40080054\">Personas <\/h2>\n\n\n\n<p><strong>Ima Imaginary <\/strong>works a stable 9-5 and eats three square meals a day. Breakfast is usually an efficient few eggs and bacon, &amp; lunch a sandwich with chips packed the night before. Dinner is the only meal they don\u2019t usually prepare for themself, usually relying on their significant other. Every once in a while, Ima goes out to eat, enjoying an opportunity to splurge, but only every so often. Ima\u2019s significant other encourages them to eat out at luxury restaurants as a couple more often, but Ima believes that scarcity gives them something to look forward to.&nbsp;<\/p>\n\n\n\n<p><strong>Amelia Inheritor: <\/strong>Amelia is a recent graduate and pursued a degree in graphic design. She just started working full time as a freelance graphic designer and is seeking financial independence. Additionally, for graduation she recently inherited a large sum of money and is looking for investment options that boost long-term wealth accumulation in the future. She has limited knowledge of financial terms and jargon and has no experience in investing before but is curious about which options led to wealth accumulation with little effort due to the demands of her job. She spends money frequently for personal projects and likes to have little luxuries in her month-to-month routine. However, her main long-term financial goals are Maximizing returns on her inheritance and achieving financial independence as soon as possible.&nbsp;<\/p>\n\n\n\n<p><strong>Andy Anxiety \u2014 <\/strong>Andrew is a graduate student pursuing a mass communications master&#8217;s degree. Andrew keeps multiple jobs to keep a flow of income that supports his needs until graduation. He plans to work in city communications somewhere in California post-graduation. Andrew believes in working and investing for the betterment of community and larger society. Andrew rarely spends money on unnecessary items. While frugal and having a near zero tolerance for risk, Andrew prioritizes altruistic practices and reaching\/keeping short term goals rather than long-term wealth accumulation.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large wp-duotone-unset-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson-persona-768x1024.png\" alt=\"\" class=\"wp-image-556\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson-persona-768x1024.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson-persona-225x300.png 225w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson-persona-1152x1536.png 1152w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson-persona-1536x2048.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson-persona.png 1728w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson-empathy-map-1024x576.png\" alt=\"\" class=\"wp-image-579\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson-empathy-map-1024x576.png 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson-empathy-map-300x169.png 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson-empathy-map-768x432.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson-empathy-map-1536x864.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson-empathy-map.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The listening session was key to how I approached my design and redefined how I thought about users. When first hearing about the financial advisor redesign, I thought it would be simple to narrow in on users&#8217; values and goals. The listening session has shown me that the goals are not all about money, but other things like education, ethical investing, and clarity. <\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-shark-color has-alpha-channel-opacity has-shark-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-shark-color has-text-color has-link-color wp-elements-9b2b534db9ce33bdb3611e3be384d208\">Card Sort<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/cardsort1-1024x472.png\" alt=\"\" class=\"wp-image-558\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/cardsort1-1024x472.png 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/cardsort1-300x138.png 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/cardsort1-768x354.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/cardsort1-1536x707.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/cardsort1-2048x943.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"657\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/cardsort2-1024x657.png\" alt=\"\" class=\"wp-image-559\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/cardsort2-1024x657.png 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/cardsort2-300x193.png 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/cardsort2-768x493.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/cardsort2-1536x986.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/cardsort2-2048x1315.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Given the feedback from our original usability testing and listening sessions, I was focused on creating a simple design with the least amount of financial jargon as possible. This card sort showed me how users are categorizing elements and terms. However, it taught me that complicated terms will turn users away. <\/p>\n\n\n\n<p class=\"has-shark-color has-text-color has-link-color wp-elements-38f47dc73251c0b96144fc157b25bccd\"><a href=\"https:\/\/app.uxtweak.com\/cardsort\/results\/tRQAeUQaV3U4pt3Ljr28J\/mNcX7Be6JvRqA7z2rv8yj\">https:\/\/app.uxtweak.com\/cardsort\/results\/tRQAeUQaV3U4pt3Ljr28J\/mNcX7Be6JvRqA7z2rv8yj<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-shark-color has-alpha-channel-opacity has-shark-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-shark-color has-text-color has-link-color wp-elements-2f7333d37b3f13d2071155d366499c33\">Flow Chart <\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/structuretest-1024x638.png\" alt=\"\" class=\"wp-image-571\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/structuretest-1024x638.png 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/structuretest-300x187.png 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/structuretest-768x479.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/structuretest-1536x958.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/structuretest-2048x1277.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This is the original flow chart I created for how to navigate through the back pages of the site. In reality, I chose to focus more on the front pages of the dashboard to help fix the problem I deemed most critical.<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-shark-color has-alpha-channel-opacity has-shark-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1197-2-1-1024x768.jpg\" alt=\"\" class=\"wp-image-599\" style=\"width:837px;height:auto\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1197-2-1-1024x768.jpg 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1197-2-1-300x225.jpg 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1197-2-1-768x576.jpg 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1197-2-1-1536x1152.jpg 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1197-2-1-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"598\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1426-768x1024.jpg\" alt=\"\" class=\"wp-image-598\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1426-768x1024.jpg 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1426-225x300.jpg 225w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1426-1152x1536.jpg 1152w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1426-1536x2048.jpg 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1426-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"596\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1771-768x1024.jpg\" alt=\"\" class=\"wp-image-596\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1771-768x1024.jpg 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1771-225x300.jpg 225w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1771-1152x1536.jpg 1152w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1771-1536x2048.jpg 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_1771-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-shark-color has-alpha-channel-opacity has-shark-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-shark-color has-text-color has-link-color wp-elements-14ac0e6564990dd67dd691695efe4bb3\">User Flows<\/h2>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"11969\" height=\"3770\" data-id=\"567\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson__user-flow1.png\" alt=\"\" class=\"wp-image-567\"\/><figcaption class=\"wp-element-caption\">Edit long term goal<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"272\" data-id=\"568\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson__user-flow2-1024x272.png\" alt=\"\" class=\"wp-image-568\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson__user-flow2-1024x272.png 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson__user-flow2-300x80.png 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson__user-flow2-768x204.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson__user-flow2-1536x408.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson__user-flow2-2048x544.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">download trading history for 2022<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"254\" data-id=\"569\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson__user-flows-1024x254.png\" alt=\"\" class=\"wp-image-569\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson__user-flows-1024x254.png 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson__user-flows-300x74.png 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson__user-flows-768x190.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson__user-flows-1536x381.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/larson__user-flows-2048x508.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">change display theme<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-shark-color has-alpha-channel-opacity has-shark-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-shark-color has-text-color has-link-color wp-elements-071e25e56a58dbd9c9ed0d0cd0eb3f99\">Wireframes<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"595\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6240-768x1024.jpg\" alt=\"\" class=\"wp-image-595\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6240-768x1024.jpg 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6240-225x300.jpg 225w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6240-1152x1536.jpg 1152w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6240-1536x2048.jpg 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6240-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"865\" height=\"1024\" data-id=\"592\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6241-865x1024.jpg\" alt=\"\" class=\"wp-image-592\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6241-865x1024.jpg 865w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6241-253x300.jpg 253w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6241-768x909.jpg 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6241-1298x1536.jpg 1298w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6241-1730x2048.jpg 1730w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"593\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6242-768x1024.jpg\" alt=\"\" class=\"wp-image-593\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6242-768x1024.jpg 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6242-225x300.jpg 225w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6242-1152x1536.jpg 1152w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6242-1536x2048.jpg 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/IMG_6242-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe-1024x722.png\" alt=\"\" class=\"wp-image-575\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe-1024x722.png 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe-300x212.png 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe-768x542.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe-1536x1083.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe.png 1737w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"755\" data-id=\"577\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe2-1024x755.png\" alt=\"\" class=\"wp-image-577\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe2-1024x755.png 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe2-300x221.png 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe2-768x566.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe2-1536x1132.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe2.png 1710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"765\" data-id=\"576\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe3-1024x765.png\" alt=\"\" class=\"wp-image-576\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe3-1024x765.png 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe3-300x224.png 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe3-768x574.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe3-1536x1148.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/wireframe3.png 1735w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-shark-color has-alpha-channel-opacity has-shark-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-shark-color has-text-color has-link-color wp-elements-5113f7086052700a13c3c62cf4c70973\">UI Kit<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/vanguard-styleguide-1024x571.png\" alt=\"\" class=\"wp-image-560\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/vanguard-styleguide-1024x571.png 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/vanguard-styleguide-300x167.png 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/vanguard-styleguide-768x428.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/vanguard-styleguide-1536x856.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/vanguard-styleguide-2048x1141.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-shark-color has-alpha-channel-opacity has-shark-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-shark-color has-text-color has-link-color wp-elements-04a6cff2ef77b78e90f06672a6a92738\">Hi-Fidelity Mockups <\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/redesignsample-1024x740.png\" alt=\"\" class=\"wp-image-572\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/redesignsample-1024x740.png 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/redesignsample-300x217.png 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/redesignsample-768x555.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/redesignsample-1536x1110.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/redesignsample.png 1965w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"746\" data-id=\"574\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/goals-1024x746.png\" alt=\"\" class=\"wp-image-574\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/goals-1024x746.png 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/goals-300x219.png 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/goals-768x560.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/goals-1536x1119.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/goals.png 1945w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" data-id=\"573\" src=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/editgoal-1024x737.png\" alt=\"\" class=\"wp-image-573\" srcset=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/editgoal-1024x737.png 1024w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/editgoal-300x216.png 300w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/editgoal-768x553.png 768w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/editgoal-1536x1105.png 1536w, https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/editgoal.png 1925w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-shark-color has-text-color has-link-color wp-elements-38a2e3db252165b99c346d152c509680\"><strong>Prototype Figma:<\/strong> <a href=\"https:\/\/www.figma.com\/file\/QyyHNlvo8LjMWRCaM6449v\/larson_hi-fidelity?type=design&amp;node-id=0%3A1&amp;mode=design&amp;t=ERCgeaVzL6EdteHr-1\">https:\/\/www.figma.com\/file\/QyyHNlvo8LjMWRCaM6449v\/larson_hi-fidelity?type=design&amp;node-id=0%3A1&amp;mode=design&amp;t=ERCgeaVzL6EdteHr-1<\/a><\/p>\n\n\n\n<p class=\"has-shark-color has-text-color has-link-color wp-elements-9867a20cd18439283b5c6c60f78fcd40\"><strong>Prototype Preview:<\/strong> <a href=\"https:\/\/www.figma.com\/proto\/QyyHNlvo8LjMWRCaM6449v\/larson_hi-fidelity?type=design&amp;node-id=4-5&amp;t=GSalJgEjJ0luhCOf-1&amp;scaling=scale-down&amp;page-id=0%3A1&amp;starting-point-node-id=4%3A5&amp;mode=design\">https:\/\/www.figma.com\/proto\/QyyHNlvo8LjMWRCaM6449v\/larson_hi-fidelity?type=design&amp;node-id=4-5&amp;t=GSalJgEjJ0luhCOf-1&amp;scaling=scale-down&amp;page-id=0%3A1&amp;starting-point-node-id=4%3A5&amp;mode=design<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-shark-color has-alpha-channel-opacity has-shark-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-shark-color has-text-color has-link-color wp-elements-a931051de657f467f297628d87b01d68\">User Testing<\/h2>\n\n\n\n<p class=\"has-shark-color has-text-color has-link-color wp-elements-6504054b6684f0382039c4336b5c25f0\"><strong>User Testing Results:<\/strong> <a href=\"https:\/\/app.usertesting.com\/workspaces\/2434913\/study\/5127799\/sessions?shared_via=link&amp;share_id=rfOck1L9TH\">https:\/\/app.usertesting.com\/workspaces\/2434913\/study\/5127799\/sessions?shared_via=link&amp;share_id=rfOck1L9TH<\/a><\/p>\n\n\n\n<p>The three user tests taught me that my design is simple and easy to follow as two out of three users completed both desired goals in under two minutes. The main thing I learned from these tests was that user expectation is critical to successful design. In the future, I will ask myself &#8220;What do people expect? What have they been trained to see here? What have they been trained to interact with and how?&#8221; more frequently. <\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-shark-color has-alpha-channel-opacity has-shark-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:111px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this video, I provide commentary on this page and my process in redesigning the Vanguard Robo-Advisor. My goal in redesigning Vanguard&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[30,48],"tags":[29,40,50,51,49],"class_list":["post-555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","category-ux-ui-design","tag-graphic-design","tag-layout-design","tag-ui","tag-user-experience","tag-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vanguard Robo-Advisor Redesign - jared larson<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jaredlarson.us\/index.php\/2024\/05\/09\/vanguard-robo-advisor-redesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vanguard Robo-Advisor Redesign - jared larson\" \/>\n<meta property=\"og:description\" content=\"In this video, I provide commentary on this page and my process in redesigning the Vanguard Robo-Advisor. My goal in redesigning Vanguard&#8217;s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jaredlarson.us\/index.php\/2024\/05\/09\/vanguard-robo-advisor-redesign\/\" \/>\n<meta property=\"og:site_name\" content=\"jared larson\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-09T16:37:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-17T03:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/redesignsample.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1965\" \/>\n\t<meta property=\"og:image:height\" content=\"1420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jared Larson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jared Larson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/jaredlarson.us\/index.php\/2024\/05\/09\/vanguard-robo-advisor-redesign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/jaredlarson.us\/index.php\/2024\/05\/09\/vanguard-robo-advisor-redesign\/\"},\"author\":{\"name\":\"Jared Larson\",\"@id\":\"https:\/\/jaredlarson.us\/#\/schema\/person\/942fcef63f3d1ca0b48eb519476c8348\"},\"headline\":\"Vanguard Robo-Advisor Redesign\",\"datePublished\":\"2024-05-09T16:37:32+00:00\",\"dateModified\":\"2024-07-17T03:46:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/jaredlarson.us\/index.php\/2024\/05\/09\/vanguard-robo-advisor-redesign\/\"},\"wordCount\":905,\"publisher\":{\"@id\":\"https:\/\/jaredlarson.us\/#organization\"},\"image\":{\"@id\":\"https:\/\/jaredlarson.us\/index.php\/2024\/05\/09\/vanguard-robo-advisor-redesign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jaredlarson.us\/wp-content\/uploads\/2024\/05\/redesignsample.png\",\"keywords\":[\"graphic design\",\"layout design\",\"UI\",\"user experience\",\"UX\"],\"articleSection\":[\"graphic design\",\"UX\/UI Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jaredlarson.us\/index.php\/2024\/05\/09\/vanguard-robo-advisor-redesign\/\",\"url\":\"https:\/\/jaredlarson.us\/index.php\/2024\/05\/09\/vanguard-robo-advisor-redesign\/\",\"name\":\"Vanguard Robo-Advisor Redesign - 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